Brand Design

For Soundwave Records, a local vinyl shop dedicated to preserving the soul of analog music, the logo needed to feel instantly nostalgic while still looking sharp on modern merch and signage. The final design is a bold, black-and-white mark that captures the essence of vintage vinyl culture with clean, simplified geometry and a distinct retro flair.

The centerpiece is a stylized turntable icon—instantly recognizable, yet minimal—paired with stacked, tightly set Avant Garde typography that evokes the visual language of 1970s record labels and music magazines.

This identity works seamlessly across all touchpoints, from storefront signage to tote bags. Timeless, tactile, and unmistakably analog, the Soundwave Records logo celebrates the past while giving the shop a crisp, modern edge.