Brand Design

Klaver is a new German bank aiming to disrupt online banking by catering to Millennials, young professionals, and tech-savvy entrepreneurs. Positioned as a modern, digital-first bank, it offers worldwide services and a user-friendly app that focuses on smart financial decisions, savings, and achieving major milestones. Klaver wants to create an exclusive, trendy image by initially offering a limited sign-up with a unique bank card.

was tasked with creating digital brand guidelines, starting with a modern yet professional landing page that blends contemporary style with traditional trustworthiness, setting it apart from other banking platforms. The design reflects both innovation and reliability, ensuring Klaver stands out as a progressive but established financial entity.