Website Design and Email Campaign

To support the launch of the Ford Transit Trail, I helped create a web and email campaign that introduced this adventure-ready package in a clear and engaging way.

What we delivered:
• A dedicated landing page on the Ford Upfits Recreation site
• A multi-part email campaign

I helped design both the landing page and email series, working closely with the team to bring the content to life. The landing page gave visitors a closer look at the Transit Trail’s features. The page also explained how buyers could either take the DIY route or partner with a Ford-recommended upfitter to build out their ideal setup.

The email series was created to speak directly to three groups: recreational vehicle and Transit handraisers, people interested in RV modifications, and Ford Pro subscribers. Each message aimed to show how the Transit Trail could fit into their lifestyle, whether they wanted to build it themselves or get help from a professional.

The tone was adventurous and approachable. We made sure the communications felt inspiring while clearly explaining what makes this offering unique.

Winner of the 2023 Communicator Awards

Award of Excellence, Individual Email Marketing

Award of Distinction, Launch Individual Landing Page