Brand Design

The logo for Bucketfillers for Life is based on the metaphor that our emotions can be represented by a bucket. When it is full, we feel happy; when it is empty, we feel down. This simple idea encourages people to make positive contributions to others, which in turn fills their own emotional bucket. The concept was originally developed by Dr. Donald O. Clifton in the 1960s and later shared with schools, businesses, and communities through the work of Merrill and Peter Lundgren.

The logo design brings this metaphor to life in a friendly, approachable way. A partially filled bucket, illustrated with the same colorful balls used in presentations, features two cheerful eyes above the handle to suggest joy and warmth. The playful lowercase wordmark complements the imagery and reinforces the brand’s message of kindness, positivity, and emotional well-being.