Brand Design

Our feelings can be represented by a bucket. This bucket holds all of these emotions throughout the day. Every time we make a positive contribution to another human being, even something as simple as a compliment, we help fill their bucket as well as our own.

When our bucket is full, we feel happy. When it’s empty, we feel empty and sad. By being a bucketfiller and helping others become happy, we make ourselves happy. The opposite is true as well. Bucketdippers, people who say or do negative things, can cause us to feel empty.

The bucket metaphor was first developed in the 1960s by Dr. Donald O. Clifton, who would later use these concepts to write the bestseller “How Full Is Your Bucket?” Merrill H. Lundgren took Clifton’s concepts and began presenting them to people in 1979. Several years later, he started demonstrating the bucketfiller concepts to schoolchildren. His work has inspired groups of all ages. Peter Lundgren, his son, created Bucketfillers for Life in 2007. The organization has inspired school groups, businesses and other organizations to make a positive impact on one another.

The main logo shows only a segment of a filled bucket, differentiating itself from the competition while still communicating the bucketfiller metaphor. Colorful balls, often used during the presentations, fill the bucket. Two friendly eyes rest just above the bucket handle. These three items imply that the bucket is happy since it is full. The wordmark uses a playful typeface in lowercase to show friendliness.